What Is Branding Really? Part 2 – Brand Positioning

  What is brand positioning? Brand Positioning is the fundamental idea that you own in the consumer’s mind,  relative to competing products. This is your key differentiate that helps you stay unique to your competitors. Now what goes into clear brand positioning?...

What is Branding, Really? – Part 1

Remember when you were a little kid growing up,  just learning to ride your bike? I’m sure most of us have a few memories of the dark ages (aka before the Internet was a 24/7 in our lives), and if it were anything like when I learned, it is still one of those...